The 4 Corporate Video Types That Are Crushing It Right Now

Let’s cut to the chase—not all corporate videos are created equal. Some are game-changers that pull in leads, drive engagement, and establish authority. Others? They’re just expensive “nice-to-haves” that sit on a website collecting dust.

If you're a business in Canberra, working with a creative agency that understands strategic video production is the difference between a high-performing marketing asset and a missed opportunity.

So, what kind of videos actually move the needle? Here are the four corporate video types that are crushing it right now.

1. Brand Authority Videos: Become the Industry Leader

Here’s the deal—people don’t buy from businesses. They buy from brands they trust.

A brand authority video does exactly that—it builds credibility, establishes expertise, and positions you as the go-to business in Canberra. It’s not about selling—it’s about storytelling.

✔️ What It Does: Showcases your mission, values, and what sets you apart.
✔️ Who It’s For: Businesses looking to dominate their industry and create a lasting impression.
✔️ Where to Use It: Website homepages, LinkedIn, investor pitches, and paid advertising.

Pro Tip: The best brand videos don’t just explain what you do—they make people feel something about your brand.

2. Testimonial Videos: Let Your Customers Sell For You

Nobody cares what you say about your business. They care what your customers say.

That’s why customer testimonial videos are an absolute powerhouse. When a potential client sees a real person raving about your service, it builds instant trust. And in a market like Canberra—where word of mouth is everything—this is your secret sales weapon.

✔️ What It Does: Builds credibility, removes objections, and increases conversion rates.
✔️ Who It’s For: Businesses that want to prove they deliver real results.
✔️ Where to Use It: Websites, social media, YouTube ads, and email campaigns.

Pro Tip: The key to a killer testimonial video? Authenticity. Ditch the scripts—let happy customers speak naturally.

3. Event & Conference Videos: Amplify Your Reach

Canberra is packed with government conferences, industry summits, and corporate events—but if you're not capturing them on video, you're leaving a massive opportunity on the table.

A well-produced event video extends the life of your event, allowing you to repurpose content and reach audiences far beyond the room.

✔️ What It Does: Showcases key moments, reinforces brand presence, and boosts engagement.
✔️ Who It’s For: Businesses, government agencies, and organisations hosting live events.
✔️ Where to Use It: Social media, corporate websites, internal training, and marketing campaigns.

Pro Tip: Event highlight reels generate massive engagement on LinkedIn and Instagram—perfect for Canberra’s business and government sectors.

4. Explainer & Animated Videos: Simplify, Engage, Convert

Complex products? Boring services? No problem.

A high-quality explainer video takes a complicated concept and turns it into an easy-to-understand, engaging piece of content. Whether it’s live-action or animation, explainer videos educate, engage, and convert like nothing else.

✔️ What It Does: Simplifies messages, increases retention, and drives sales.
✔️ Who It’s For: Businesses with technical services, SaaS companies, and government agencies.
✔️ Where to Use It: Websites, email marketing, landing pages, and social media.

Pro Tip: The best explainer videos aren’t just informative—they’re entertaining. A Canberra-based creative agency can bring your vision to life with custom animation, killer scripting, and professional voiceovers.

Ready to Use Corporate Video to Dominate Your Industry?

The businesses winning in Canberra right now? They’re using video strategically to grow their brand, engage their audience, and convert leads like clockwork.

The question is—are you ready to do the same?

If you want corporate videos that actually drive results, work with a creative agency that understands your market, your audience, and what makes your brand stand out.

📩 Let’s talk. Get in touch today and let’s turn your video content into your biggest business asset. 🚀