TV vs Digital: Why the Smartest Brands Are Dominating Both
TVC and Broadcast
WRITTEN BY
WILLIAM HANSON
Founder & Head of Creativity at Superhive. A creative powerhouse obsessed with bold, disruptive content that cuts through the noise. From digital to immersive experiences, I craft work that grabs attention, sparks emotion, and drives action. 🚀
For years, businesses have been asking the wrong question:
🛑 “Should we invest in TV or digital?”
Wrong.
The real question is: “How do we dominate BOTH?”
Because the brands that are crushing it right now? They aren’t choosing between TVCs and digital marketing.
🚀 They’re using both to create unstoppable brand dominance.
And if you’re still thinking TV is old-school and digital is the only way forward—you’re about to see why that’s a massive mistake.
1. TV Builds Trust—Digital Converts
Here’s the truth:
✅ TV commercials build MASSIVE brand credibility.
✅ Digital ads follow up and convert viewers into customers.
🚀 TV is where big brands are born. It gives your business instant legitimacy, trust, and authority.
🚀 Digital is where the sales happen. It turns brand awareness into direct leads, website visits, and conversions.
🔥 The Fix: The most successful brands don’t just run one or the other. They use TV to establish authority and digital to drive action.
2. TV Ads Capture MASSIVE Attention—Digital Follows Up
TV advertising puts your brand in front of the biggest audiences—and when done right, it’s impossible to ignore.
📺 TV ads run during prime-time shows, sporting events, and news broadcasts.
📺 They demand attention because people aren’t endlessly scrolling.
📺 They instantly give your brand credibility that digital alone can’t match.
But here’s the problem—a TV ad alone won’t get you sales.
That’s where digital steps in.
🔥 The Fix: After your TVC airs, use digital retargeting ads to follow viewers online, reinforcing your message and driving conversions.
3. People Trust What They See on TV (More Than Any Online Ad)
Let’s be honest—digital advertising has a trust problem.
🛑 Fake reviews.
🛑 Spammy clickbait.
🛑 Sketchy online businesses.
TV doesn’t have that issue.
🚀 People still trust what they see on TV more than what they see in an Instagram ad.
🚀 TVCs make brands look more established, more legitimate, and more successful.
🚀 That’s why even the biggest online brands (Amazon, Apple, Google) still invest in TV advertising.
🔥 The Fix: Use TV ads to build trust, then use digital marketing to turn that trust into measurable results.
4. Digital = Measurable, TV = Memorable
Digital is great for tracking clicks, conversions, and engagement.
TV is great for creating unforgettable brand moments.
🚀 Super Bowl commercials? Unforgettable.
🚀 Coca-Cola’s Christmas ads? Legendary.
🚀 Nike’s “Just Do It” campaigns? Timeless.
🔥 The Fix: TV makes your brand memorable. Digital makes it measurable.
When combined, you get the ultimate marketing powerhouse—brand awareness AND direct response.
5. TV + Digital = Brand Domination
The brands that are winning BIG right now aren’t choosing between TV and digital.
🚀 They’re using TV for mass exposure.
🚀 They’re using digital for hyper-targeted conversion.
🚀 They’re creating integrated campaigns that flood EVERY screen with their brand.
🔥 The Fix: If you want to be the brand that owns your market, stop thinking either/or—start thinking both.
Final Thoughts: Ready to Own Every Screen?
🚀 TV gets your brand seen.
🚀 Digital makes sure people take action.
🚀 The best brands don’t choose—they dominate both.
At Superhive, we don’t just create TV commercials or digital campaigns—we build powerful, integrated marketing strategies that ensure your brand is EVERYWHERE.
📩 Let’s talk. If you’re ready to stop playing small and start dominating both TV and digital, Superhive is ready to make it happen.
